For The Past 20 Years

Cesari Media has been an industry leader in Brand Response television campaigns for over two decades. We have built more national brands through DRTV than anyone else, and now include digital and mobile platforms to complement our Brand Response TV campaigns. Using every tool available we craft specialized cross platform campaigns for our clients and measure them in detail to meet specific goals.


Strategy Development

Many agencies talk about cross platform, we do it. With the convergence of digital mediums, most advertising is interactive. We specialize in brand response campaigns across television (long form/short form), Internet, and Mobile. Our goal is to build our client’s brands while concurrently increasing revenue. We understand that even the largest of brand clients – to the smallest of start- ups, budget is an issue, and where and how to spend is even a bigger issue. We can not only help you with this, but show you with data, by building a pro-forma prior to start to estimate performance.

Creative and Production

Some outsource creative and production, sometimes we do to get the best director in your field, but with our twenty plus year history of success in creating long form and short form specifically built for brand response, and our “built in” consult, Rick Cesari, who has written the book about it, we do production on time and in budget in house, most of the time. We still, will work with other agencies as well, and many times when we are the brand response arm to big traditional agencies they ask us to act as consult to their creative teams, which we gladly do!

Media Buying

Through twenty years of being successful at brand response DRTV Cesari Media has top notch media buyers and long term relationships with stations. We still do all the homework needed for targeted placements, but have an instinct that “works” without too much optimization as the campaign proceeds, even though we measure and watch in a very efficient and detailed fashion. With our past history we also have the luxury, unlike the traditional agency to buy media for our clients at a discount, why our partnering with your traditional agency as their brand direct extension, really pays off.

Digital Media

DRTV Campaign results are best maximized with accompanying digital campaigns, both online and mobile, offerings. Of course, we all know that Google Analytics is a tool that can be maximized in managing online campaigns; we also know that you can spend a lot of money before a campaign is honed by not knowing how best to optimize paid media campaigns. Cesari Media’s historical expertise has been CPA television campaigns, but having become experts at watching the big spend’s results, we understand analytics regarding ROI from this expert perspective, and now have been able to maximize online spend equally well.

Social Media

Social Media is the economic advantage in full force of word of mouth. Where one places campaigns and spends their marketing dollar fast becomes confusing and actually measuring the analytics of performance even more challenging. We are continually updating our examination of partner software and upgrading our abilities to meet the needs to determine whether Facebook, Instagram, Twitter, chat, linked in, YouTube will optimally partner well with your DRTV campaign and work in tandem with mobile marketing.

Mobile Advertising

DRTV campaigns have landing pages, website e-commerce, and call centers that forward outcome. Internet is essentially now mobile enabled, so it is built to be seen on your mobile apparatus as well as on line, as can be your campaign. There is nothing better than to be watching a spot on tv, have it come up on your mobile and with a click order right then and there. No calling a phone center, no having to access a cumbersome internet site, but a simple url; so literally at one’s fingertips an action can take place.

Learn More

Get In Contact With Us

Get In Contact With Us

Connect With Us

What our clients say

“Cesari Direct has been our guiding light and coach per our TV strategy. They have been a huge part of our success”

Nick Woodman
Nick Woodman CEO of GoPro

“In producing our OxiClean show, Cesari Direct really helped us to refine our own ideas and product demonstrations. They continued to think creatively throughout the whole production making our show better than we expected.”

Joel Appel
Joel Appel, Co-Founder & Former President of Orange Glo International

“Cesari Direct impressed us in how they handled the unexpected ‘Hiccups’ that emerged during our campaign. They quickly solved any problems and kept the project moving right on track.”

Mike Stull
Mike Stull CFO of Optiva Corp. (Makers of Clarisonic)

“We have experimented with other media buying companies, but none has outperformed Cesari’s media buying team, and it’s just simpler using one agency.”

Tim Wall
Tim Wall CEO of Rug Doctor

“Rick and his team have helped us build a multi channel campaign from the ground up. They’ve been there every step of the way. They’re valued partners.”

SIlk'n Logo
Michael Bank President N. America Home Skinovations

“Cesari Direct is truly turnkey. They add value at every stage of our DRTV campaign.”

Bill McClain
Bill McClain, EVP of Marketing for Clarisonic

“Building a business is made of countless decisions. The best one I made in building BackJoy into one of the fastest growing companies in the country was to work with Rick Cesari. Having the ability to tap into his experience and expertise was a key factor in our success.”

Bing Howenstein CEO of BackJoy Orthotics LLC

Latest news


Features or Benefits? Why Your Advertising Needs BOTH

Features or Benefits?  Why Your Advertising Needs Plenty of BOTH to Seal the Deal. by Rick Cesari My first job in sales involved selling sun-screen to beachgoers looking to enjoy the bright summer rays without frying to a crisp. It was […]

Supplement Your Marketing With PR Blog

Podcast: Supplement Your Marketing With PR

This is a guest post from PR expert Nancy Trent. She owns the PR firm Trent & Company. If you would like to read more of Nancy’s writing or learn more about he company follow this link! Make sure to […]

Then & Now Cesari Media Blog

Then & Now: The Johnsonville Sizzling Sausage Grill Vs. George Foreman Grill

Then & Now: The Johnsonville Sizzling Sausage Grill Vs. George Foreman Grill It’s official. Americans love to grill…indoors! How do I know? Nearly 20 years ago I had the great fortune to witness first-hand the rollout of the George Foreman Grill, […]

See all our news
Succesful Clients
Years In Business
Awards Won
Cost Of Your First Consultation